LEGO MOVIE POSTER REPRESENTATION

 PREP You all have a handout with the individual character posters and the ensemble poster.

Analyse how gender has been represented in The Lego Movie poster campaign. Use the written handout to help you answer this exam question (10 marks)

The Lego Movie is an action move and like most action movies it is quite male dominated. This is portrayed in the poster campaign which consists of almost all male characters, Wyldstyle being the only exception. This really plays into stereotypical male attributes of dominating, strong and violent while women are seen as having more shy, quiet and small attributes.

 This is really shown in Lord Business' poster where he is portrayed as angry and violent by his angry eye brows, rage filled shout and angry red teeth-like helmet taking up most of the poster. This also portrays him as a very stereotypical villain, filled with rage and hatred, desperate to get what he wants no matter what. 

 However, Wyldstyle does not fit any of these stereotypically feminine attributes, she is shown as a confident, powerful woman who knows exactly what she's doing, this is really well portrayed in the poster campaign as she is smirking confidently at the camera and showing off her very anti-stereotypical dark, funky hair style. But she is still shown as feminine and beautiful by her heart -shaped lips and long eyelashes, making her desirable and painting her not as a damsel in distress but still a damsel and the perfect love interest for the hero.

Emmet, like Wyldstyle, doesn't fit into a stereotypical roles. He is portrayed as scared, confused and unsure of himself, the opposite of the expected characteristics for a man and a hero. This is shown amazingly in the poster campaign where we see Emmet with wide, afraid eyes and a fear-filled scream overtaking his facial features. His boring and ordinary hairstyle is also on show, further proving what an anti-stereotypical hero he is, not at all special or different in any way but instead very able and happy to fit in and follow the crowd. 

Vitruvius is not shown with typically male or female attributes, he is not strong and violent but he isn't shy and quiet either. He is portrayed as a wise, old wizard, filled with knowledge that he is ready to share with the hero when he is in need of guidance. This is shown in the poster campaign by his long white hair and beard, which is very stereotypical for a wise old man, and his bright shinning eyes showing his magical and wise attributes off perfectly. 

In conclusion, The Lego Movie is stereotypical as it is very male dominated and has a stereotypical evil, hateful and rage-filled persona and stereotypical wise old wizard, there for knowledge and guidance for the hero. But it also has an anti-stereotypical hero and female main role, the hero being scared, confused and ordinary and the female lead being confident and powerful but still beautiful and desirable.