MEDIA LANUAGE

 QUESTION: How far do MOJO and RNR use different media language to create different connotations? (CONNOTATION meaning: an idea or quality that a word makes you think about in addition to its meaning.)

Answer on your blog. This is a high-value question and should take all lesson to answer. You can use the class blog search engine for more examples of how to analyse music magazines.

In your answer you should have 2 paragraphs:

• analyse the media language in MOJO and RNR magazine. 'Media language' includes the placement of the main image, the type of photography, lighting, colours, fonts, how busy or restrained the cover is, the layout (such as alignment to the margins), how serious or playful 
• make judgements and draw conclusions about how far the media language is used differently in both extracts to create different connotations. Are there similarities in both covers? What sorts of audiences are they targeting? You could think about MOJO's rock aesthetic of living loud and dangerously compared to RNR's folk, rock, blues vibe. 

The magazines use very different colour schemes to create the artist shown on the front page's image. Mojo's colour scheme consists of bight blue, black, white and a few yellow accents. While RNR uses much duller tones such as brown, black and white. This reflects the artist shown on the front page and their music style. Just from looking at the front cover were can infer that Christy Moore probably makes calm, slower music while Foo Fighters perhaps make more fast pace and rocky music. 

The magazines also have a very different layout, RNR's layout is clear, all the writing is in the same colour (white) and there isn't much that jumps out at you and catches your attention. Really accentuating the calm and relaxed vibe this magazine has. MOJO on the other hand has a huge title outlined in neon red that jumps out at you and the writing has a yellow accent to draw your attention to it. It looks exciting and different, almost intimidating. 

Another huge difference is how the artist are posing, Christy Moore looks clam and approachable, wearing a plain t-shirt and looking relaxed. This really captures the calm blues vibe this magazine and artist have, drawing in people who enjoy calm, folk rock and blues music. while Foo Fighters looks angry and amped up, ready to for an adrenaline rush as if he's about to jump out at you, staring directly at the camera and bearing his teeth in an animal-like manner. This will capture the attention of rock enthusiast, it shows the excitement and danger that hard rock brings. 

MOJO REPRESENTATION

 TASK:  Copy this MOJO 2019 cover into a new blog post entitled  MOJO: REPRESENTATION. Then write 4 points, one each about about the following.

How the producers have chosen to construct a version of reality that represents events, social groups and ideas to fit their purposes:

• MOJO wishes to attract a target audience that shares its reverence for ‘classic rock’ so constructs a version of reality that represents musicians as authentic heroes, striving for excellence

The messages and values conveyed and issues addressed:

• MOJO’s front cover associates musicians with quest, danger and struggle, celebrating the values associated with rock music of ‘living fast and dying young’
  

How and why (e.g. to enable quick interpretation) stereotypes have been used, including anti-stereotyping / counter-stereotyping:

• MOJO’s selection of a cover photograph of a white male may be to fit the stereotype of rock musicians – this will enable instant recognition by audiences
  

• MOJO’s anti-stereotypical positive representation of older people as popular musicians. This may reflect the anti-ageism of an older audience

0. 
   

Which social groups are under-represented or misrepresented:

• MOJO’s front cover represents predominantly white male musicians in photographs, under- representing female musicians and musicians of colour

0. There is a lack of representation for people of colour, all the people seen on the magazine are white. This is because it's target audience is predominantly white and male, which is why almost all people shown on mojos covers are men, just like this one which has a huge huge picture of a man right in the centre and only a tiny picture of a woman in the corner. 

MAGAZINE COVER